Prepare for Seven Landscape Design Questions from ArtisTree’s “Air Traffic Controller”

ArtisTree Project Coordinator Jenni Lassen

Today’s the day so you call ArtisTree to get your landscape design project started and are greeted by the friendly voice of Project Coordinator Jenni Lassen, aka ArtisTree’s “Air Traffic Controller.” She manages the flow of all design jobs, and like all good air traffic controllers, takes her job seriously. Jenni’s responsible for managing design requests from all ArtisTree service areas: Sarasota, Manatee, and Charlotte counties.

Landscape Design Sarasota

7 landscape design questions critical to a productive first call.

“I like to think of my customer conversations as creating a flight plan,” says Lassen, an FNGLA Certified Horticulture Professional and ArtisTree veteran since 2004. “I want to know where they’re headed and get them there as efficiently as possible. So that very first call we have is critical to project success.”

– Jenni Lessen, ArtisTree ‘Air Traffic Controller’

Some homeowners will call in with a vague idea of what they want or, worse yet, no idea at all, but Jenni quickly provides helpful landscape design guidance with her seven “Jenni questions”:

  1. Is this a new build, renovation, or replacement project?
  2. What community do you live in?
  3. How much are you looking to invest?
  4. If a renovation, does someone maintain your landscape? Is the irrigation functioning properly?
  5. Provide a brief description of your landscape vision.
  6. Do you have photos of styles you like?
  7. Do you have a site plan?

Once satisfied with the answers, Lassen pushes back from her desk. “I’ll have one of our designers call you to schedule a meeting,” she says. And just like that, your vision for a new landscape moves to ArtisTree’s master control schedule.

You’re cleared for takeoff.

Your landscape project is now officially cleared for takeoff, which means it’s time to meet with an ArtisTree landscape designer and discuss colors, lifestyle and plant preferences– leading to the planning, purchasing and placement of your new landscape.

Are you still in a flight-of-fancy stage? Get on board now with ArtisTree Landscape Maintenance & Design. Call Lassen but call prepared. She’s ready to get your landscape design project off the ground.


ArtisTree Landscape Maintenance & Design has proudly served Sarasota, Manatee and Charlotte counties since 1990.


Contact ArtisTree Landscape Maintenance & Design

Get your Sarasota landscape design project started now! Check out ArtisTree’s portfolio and call Jenni Lassen at 941.488.8897 to meet with one of our award-winning designers. We proudly serve Sarasota, Manatee and Charlotte counties.

ArtisTree also provides complete landscape maintenance services for HOA communities throughout Southwest Florida. Contact Michael Casper at 941.488.8897 for your custom proposal.  

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